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The use of social media in B2B marketing and branding

This JCB article by Brennan & Croft is the subject of a blog at the MIT Sloan Management Review blog site.

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Journal of Customer Behaviour

Journal of Customer Behaviour is a double-blind peer-reviewed journal designed to bridge the perceived gap between consumer behaviour and organisational buyer behaviour.

Social Business


Social Business is a double-blind peer-reviewed interdisciplinary journal which seeks to provide a forum for the exchange of knowledge, experience, insights and ideas about the theory and practice of social business.

The Marketing Review


The Marketing Review is an editorially reviewed journal designed to bridge the middle ground between the more esoteric theorising of academic researchers and the anecdotal approach of journalists.