In 2011 Westburn launched its newest publication, Social Business, a new journal that seeks to provide a forum for the exchange of knowledge, experience, insights and ideas about the theory and practice of social business from both the academic and practitioner communities.
Westburn also publishes 2 marketing journals - the Journal of Customer Behaviour a double-blind peer-reviewed periodical launched in 2002, and The Marketing Review which was was launched in 2000. TMR's ambition is to publish editorially reviewed material of importance and interest to practitioners, teachers and students.
Westburn’s founding publication was the Journal of Marketing Management, a double-blind peer-reviewed periodical and currently the Official Journal of the Academy of Marketing. Westburn Publishers Ltd and Routledge, part of the Taylor & Francis Group are very pleased to announce that from the first issue of 2010 Routledge are publishing and distributing Journal of Marketing Management. The partnership is a positive step for both parties creating more exposure and reach for JMM through Routledge’s extensive marketing, online and distribution networks, and adding another leading title to Routledge’s portfolio.The journal website is now at www.informaworld.com/rjmm
Westburn remains the owner of the Journal of Marketing Management, and will continue to be responsible for the editorial process and policy of the Journal.
We also publish marketing related books: