Current calls for papers for Special Issues will be listed below. You can submit a paper to the standard review process for Journal of Customer Behaviour at any time - please see our Guidelines for Authors for full instructions about how to submit using our ScholarOne Manuscripts site.

Please email us to join our email list be contacted when a new call for papers is announced.

If you would like to apply to Guest Edit a Special Issue of Journal of Customer Behaviour, please visit our Special Issue page for details on how to make a Special Issue proposal.

Guest Editor: Dr Julia Wolny, University of Southampton @co_create
Submission of papers deadline: 10 November 2014 for publication in 2015.

Digital Marketing covers a broad range of subjects and is being studied by both practitioners and academics to understand its impact on consumer behavior and the marketing discipline. This special issue follows from the UK’s Academy of Marketing e-Marketing Special Interest Group (SIG) workshops, co-hosted by the Institute of Direct and Digital Marketing (IDM), to further the goal of building a current, rigorous, and reflective knowledge base in digital and multichannel marketing.

Suggested topics:
Five priority research areas have been identified by the e-Marketing SIG, which can be addressed from theoretical, organizational, practitioner or customer/user viewpoint:

1. Multichannel Integration/Customer Experience
2. Social and Content Media Strategy
3. Profitability/ROI/Metrics
4. Big data/Analytics/CRM
5. Mobile and Augmented Reality

For this JCB Special Issue we invite researchers to submit papers related to those broad research priorities or providing an argument for expanding those priorities to other areas within digital and multichannel marketing. Where submissions do not address the themes directly, authors are asked to position their submissions in relation to one or more of those themes.  We welcome papers employing varied methodologies to examine the dynamic digital and multi-channel marketplace.  All approaches  - critical, conceptual, empirical and analytical - are welcome. Thought pieces as well as evaluation of practical cases and empirical studies will be considered.

Submission guidelines:
Submitted papers should make clear their academic and practical significance. Author(s) are encouraged to keep the length of the paper within 4,000-6,000 words limit. The presentation and referencing should follow the editorial guidelines. These can be obtained from the ‘Guidelines for Authors’ website at:

Manuscripts should be submitted online using the Journal of Customer Behaviour ScholarOne Manuscripts site ( New users should first create an account. Once a user is logged onto the site submissions should be made via the Author Centre. Authors should prepare and upload two versions of their manuscript. One should be a complete text, while in the second all document information identifying the author should be removed from the files to allow them to be sent anonymously to referees. When uploading files authors will then be able to define the non-anonymous version as “Complete paper with author details”, and the anonymous version as “Main document minus author information”. Please note that authors are responsible for ensuring that copyright permission has been properly obtained for all material included in their submission.
To submit your manuscript to the Special Issue choose ’Special Issue’ from the Manuscript Type list when you come to submit your paper. Then, when you come to the ‘Details and Comments’ page, answer ‘Yes’ to the question ‘Is this manuscript a candidate for a special issue?’ and insert the title ‘Digital and Multichannel Marketing’ in the text field provided.

If you have any queries, or would like an informal conversation about your proposed submission, please contact the Guest Editor Dr Julia Wolny,
Queries about technical issues such as uploading submissions to the online system should be directed to the Journal Editorial Office at

Baker, M.J. (2010). Theory, Practice and Impact in Academic Marketing Research. Journal of Customer Behaviour, 9(1), 5-18. doi: 10.1362/147539210X497594
Baron, S., Richardson, B., Earles, D., & Khogeer, Y. (2011). Marketing academics and practitioners: Towards togetherness.  Journal of Customer Behaviour, 10(3), 291-304. doi: 10.1362/147539211X602522
Shankar, V., & Malthouse, E.C., (2009). A peek into the future of interactive marketing, Editorial. Journal of Interactive Marketing, 23, 1-3. doi: 10.1016/j.intmar.2008.11.004
Stone, M., & Woodcock, N. (2014). Interactive, direct and digital marketing: A future that depends on better use of business intelligence. Journal of Research in Interactive Marketing, 8(1), 4 - 17. doi: 10.1108/JRIM-07-2013-0046
Wolny, J. (2014). E-Marketing SIG (beta) Manifesto – Aligning research agenda with practice in digital marketing, Editorial. Journal of Direct, Data and Digital Marketing Practice, 15, 288-289. doi: 10.1057/dddmp.2014.23
Wolny, J., & Charoensuksai, N.  (2014). Mapping customer journeys in multichannel decision-making.  Journal of Direct, Data and Digital Marketing Practice, 15, 317-326. doi: 10.1057/dddmp.2014.24