Authors should first of all consider whether their intended submissions is "Academic" or "Practice-Related". Detailed guidance on these two kinds of content, and how to format and submit them, can be found in these pages. (Please note that Special Issue Calls for Papers may have their own particular instructions, e.g. a different word limit, and these must always be adhered to when submitting to a Special Issue).

In broad terms Journal of Customer Behaviour seeks to attract three main kinds of 'academic' paper classified as Conceptual, Secondary and Empirical. These papers will be subject to rigorous double blind peer review.

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Journal of Customer Behaviour seeks to attract Practice-related content which includes Case Studies, Commentaries, Thought Pieces, Reviews, etc.

This material will be Editorially reviewed with the advice of a Management Advisory Board.

The manuscript should include a narrative style abstract of approx. 150 words.

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All referencing in Westburn Publishers Journals should follow APA (American Psychological Association) Style.

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Figures, tables, illustrations etc. should be kept to a minimum and all must be “print-ready”. Please use shading sparingly, and only to aid the reader’s understanding.

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It is the author's responsibility to clear all copyright permissions and to pay any permission fees.

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Authors should prepare and submit their manuscript according to the different instructions for Academic Manuscripts and Practice-related Content

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Once a manuscript has been accepted for publication, the corresponding author will be sent a proof copy of the paper prior to publication, however, it is the responsibility of the author(s) to ensure that their manuscript is in its definitive version prior to submission.

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