The Journal of Customer Behaviour is double-blind peer-reviewed journal with a distinguished international editorial board, led by Emeritus Professor Michael J. Baker, and including Jagdish Sheth, Stephen Brown, Hakan Hakansson, Rob Lawson, Lars-Gunnar Mattson and Arch Woodside.
Founded in 2001, JCB is designed to bridge the perceived gap between consumer behaviour and organisational buyer behaviour. It is concerned equally with individual, household and organisational buyer behaviour and is particularly interested in theories, concepts and insights from core social sciences as well as disciplinary subjects.
JCB’s aim is to achieve a reputation for new, interesting and rigorous scholarship. The journal covers such topical issues as
and welcomes contributions from theoreticians and practitioners in the following areas:
In addition to these core areas the journal also attracts
Journal of Customer Behaviour is published in four issues a year and contains an average of 20 articles plus book reviews a year, comprising around 400 pages. In the last 5 volumes, the journal has published articles by 186 authors from 22 countries.
If you wish to submit a paper to the Journal of Customer Behaviour please refer to the guidelines for authors