JCB is a double-blind peer-reviewed journal designed to bridge the perceived gap between consumer behaviour and organisational buyer behaviour.
New Call for Papers: Special Issue on Political Marketing: voters, political parties, candidates and elections.(Deadline for submissions 9 October 2015.)
Journal of Customer Behaviour updated submission guidelines. Academic manuscript submissions should be made through the Journal's ScholarOne Manuscripts site, whilst Practice-related Content should be submitted to the editorial office by email.
Please note that JCB is uses APA referencing style. Please see the Author Guidelines for full details.