Journal of Customer Behaviour
JCB is a double-blind peer-reviewed journal designed to bridge the perceived gap between consumer behaviour and organisational buyer behaviour.
- Volume Number:
- 11
- Year:
- 2012
- Frequency:
- 4 issues per year
- Print ISSN:
- 1475-3928
- Online ISSN:
- 1477-6421
Journal News
New call for papers - Special Issue on The Separate Worlds of Business and Consumer Marketing (Deadline for submissions 31 January 2012)
Please note that from January 2011, JCB is using APA referencing style. Please see the Author Guidelines for full details.