The seventh edition of Marketing: An Introductory Text by Michael J. Baker has been extensively revised, re-structured and updated, based on careful analysis of both major textbooks and detailed feedback from students and tutors. First published in 1971, this authoritative work has been the foundation textbook for innumerable marketing courses throughout the English-speaking world and has also been translated into other languages.

Preface XIII
Acknowledgements XVI

PART ONE - THE FOUNDATIONS OF MARKETING

Michael J. Baker is Emeritus Professor of Marketing at the University of Strathclyde, where he founded the Department of Marketing in 1971.

There are Lecturer and Student resources available for M7e.

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