Editorial Board

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Founding Editor

Emeritus Professor Michael J Baker (University of Strathclyde, UK).

 

Associate Editors

Professor Cam Donaldson (Glasgow Caledonian University, UK);
Professor Emeritus Stanley J. Shapiro (Simon Fraser University, Canada).

 

Managerial Advisory Board

Professor Jeff French (Strategic Social Marketing Ltd, UK);
Dr Yves Morieux (Boston Consulting Group, USA);
Professor Jagdish Sheth (Emory University, USA).

 

Book Review Editor

Professor Richard Varey (University of Waikato, NZ).

 

Consultant Librarian

Dawn Southgate (The Chartered Institute of Marketing, UK).

 

Editorial Advisory Board

Professor George J. Avlonitis (Athens University of Economics and Business, Greece);
Professor Roger Bennett (London Metropolitan University, UK);
Professor Alnoor Bhimani (London School of Economics & Political Science, UK);
Professor Peter Case (James Cook University, Australia);
Professor Christopher J Cornforth (Open University, UK);
Professor Christopher J Cowton (University of Huddersfield, UK);
Professor David Crowther (De Montfort University, UK);
Associate Professor Sameer Deshpande (University of Lethbridge, Canada);
Professor B. Zafer Erdogan (Anadolu University, Turkey);
Professor Minoo Farhangmehr (University of Minho, Portugal);
Professor Rob Gray (University of St Andrews, UK);
Professor Evert Gummesson (Stockholm University, Sweden);
Dr Kumju Hwang (Chung-Ang University, Seoul, Korea);
Professor Emeritus William E. Kilbourne (Clemson University, USA);
Dr Susan Krumdieck (University of Canterbury, NZ);
Dr Seonaidh McDonald (Robert Gordon University, UK);
Professor Colin Mason (University of Glasgow, UK);
Professor Phil Megicks (Plymouth University, UK);
Professor David Mick (University of Virginia, USA);
Professor Ken Peattie (Cardiff University, UK);
Professor Laura Peracchio (University of Wisconsin - Milwaukee, USA);
Professor Michael Jay Polonsky (Deakin University, Australia);
Professor Ruth Rettie (Kingston Business School, UK);
Dr Paul Sanderson (University of Cambridge, UK);
Professor Adrian Sargeant (Indiana University, USA);
Professor Eleanor Shaw (University of Strathclyde, UK);
Professor Laura Spira (Oxford Brookes University, UK);
Associate Professor Srinivas Sridharan (Monash University, Australia);
Professor Alan Tapp (University of West of England, UK);
Professor Jeffrey Unerman (Royal Holloway, University of London, UK);
Professor Boris Urban (University of the Witwatersrand, SA);
Ulrich Villis (The Boston Consulting Group GmbH, Germany);
Professor Demetris Vrontis (University of Nicosia, Cyprus);
Ann Walsh, (National University of Ireland, Galway, Ireland);
Dr Dave Webb, (University of Western Australia, Australia);
Professor William Young (Leeds University, UK).