Sample Article

Transitions into Poverty: An Exploratory Study into How Families Cope When Faced With Income Reduction and Limited Consumption Opportunities
by Kathy Hamilton and Miriam Catterall, The Marketing Review, Vol 6, 2006, pp.123-136  TMR Sample Article (304.35 kB)

Example Articles

(links to the article abstract with the option of pay per view download of the full article - click here for access to the full index for this publication)

Where the wild brands are: some thoughts on anthropomorphic marketing
by Stephen Brown, TMR 10, 2010, pp. 209-224

Corporate Social Responsibility: impacts on strategic marketing and customer value
by Nigel F Piercy and Nikala Lane, TMR 9, 2009, pp. 335-360

Releasing latent brand equity: the case of UEFA's Champions League
by Simon Chadwick and Matthew Holt, TMR 8, 2008, pp. 147-162

Redefining the nature and format of the marketing communications mix
by Graham Hughes, Chris Fill, TMR 7, 2007 pp. 45-57

Strategic Marketing Planning: theory and practice
by Malclom McDonald, TMR 6, 2006, pp.375-418