TMR provides a definitive treatment of specific topics by leading authorities on the subject and follows a ‘thematic’ approach with issues containing contributions covering the following areas:
- Theory. New and authoritative overviews of key topics summarising central concepts and ideas, cardinal principles and important trends and developments e.g. buyer behaviour, innovation and new product development, relationship marketing.
- Practice. Description and analysis of the application of marketing theory to the solution of practical problems supported by critical analyses e.g. environmental analysis, strategic marketing planning.
- Hot topics. Definitive examination of topical issues which have attracted particular attention from academics and practitioners e.g. core competences, globalisation, marketing metrics, social media, CSR.
- Research methods. Review and discussion of techniques and methods available for the design and execution of research projects e.g. questionnaire design, grounded theory, critical incident analysis, using the internet.
- Data analysis. Identification and consideration of approaches and procedures which may be used in analysing data and drawing appropriate conclusions from it e.g. cluster analysis, regression, SEM.
- Skills and professional development. Discussions and advice on matters involved in improving personal performance e.g. effective communication, making presentations, getting published, writing a research proposal.
Submissions should be of 6000-8000 words (excluding display material and references) typed double-spaced on A4 paper. Pages should be numbered consecutively. The first page should consist of the title, authors' names and affiliations with full address information for each author and an indication of author for correspondence with their telephone/fax number/e-mail. The second page should comprise an abstract of the paper (c. 150 words), a list of 5-6 keywords and a biography for each author (c. 150 words each) detailing the authors' background, affiliations and interests. Display material must be numbered, captioned and cited in the text. Authors should avoid identifying themselves in the main body of the text. Please submit as an e-mail attachment with a single file (MS Word or Rich Text File) containing the complete manuscript (Title, text, figures, tables, appendices, references). Please ensure that the files are not saved as read only and virus-check all files before sending them. Please send to the e-mail address given below.
Authors must refer to the Guidelines for Authors for information on how to present references, spelling, figures and tables etc. For more detailed information on the following aspects of the Author Guidelines, please follow the following links:
Abstracts and Keywords
Graphics
References
Copyright & Permissions
Copyright: Authors submitting a manuscript do so on the understanding that if it is accepted for publication, copyright in the paper exclusive shall be assigned to the Publisher. In consideration of the assignment of copyright a PDF of each paper and a copy of the Journal will be supplied. Further reprints may be ordered at extra cost. The Publisher will not put any limitations on the personal freedom of the author to use material contained in the paper in other works. Papers are accepted for the Journal on the understanding that they have not been or will not be published elsewhere in the same form, in any language. It is the author’s responsibility to obtain clearance if they wish to use copyright material within their paper.
All articles should be submitted to the Editor for review. Email your submissions to Dr John Egan, eganj@lsbu.ac.uk