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Journal ofCustomer Behaviour

Journal of Customer Behaviour

jcb is the home of readable radical research in the fields of marketing, branding and consumer/customer behaviour. Academic in orientation, it is artistic in approach. To find out more, visit the new journal website https://researchjcb.com/

Volume Number: 21   Year: 2022  Issues: 4 issues per year
Print ISSN: 1475-3928  Online ISSN: 1477-6421