Journal of Customer Behaviour
jcb is the home of readable radical research in the fields of marketing, branding and consumer/customer behaviour. Academic in orientation, it is artistic in approach. To find out more, visit the new journal website https://researchjcb.com/
Volume Number: 21 Year: 2022 Issues: 4 issues per year
Print ISSN: 1475-3928 Online ISSN: 1477-6421