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Journal ofCustomer Behaviour

About JCB

Journal of Customer Behaviour (JCB) is a double-blind peer-reviewed journal designed to bridge the perceived gap between consumer behaviour and organisational buyer behaviour.

Volume Number:  18
Year:  2019
Frequency:  4 issues per year
Print ISSN:  1475-3928
Online ISSN:  1477-6421

Journal News

Journal of Customer Behaviour submission guidelines:  Academic manuscript submissions should be made through the Journal’s ScholarOne Manuscripts site, whilst Practice-related Content should be submitted to the editorial office by email.

Please note that JCB is uses APA referencing style. Please see the Author Guidelines for full details.