Journal of Customer Behaviour (JCB) is a double-blind peer-reviewed journal designed to bridge the perceived gap between consumer behaviour and organisational buyer behaviour.
Volume Number: 16
Frequency: 4 issues per year
Print ISSN: 1475-3928
Online ISSN: 1477-6421
Journal of Customer Behaviour submission guidelines: Academic manuscript submissions should be made through the Journal’s ScholarOne Manuscripts site, whilst Practice-related Content should be submitted to the editorial office by email.
Please note that JCB is uses APA referencing style. Please see the Author Guidelines for full details.