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Journal ofCustomer Behaviour

Editorial Board

EDITOR

Emeritus Professor Michael J Baker, University of Strathclyde, UK

ASSOCIATE EDITORS

Dr Kaouther Kooli, University of Bournemouth, UK
Professor J David Lichtenthal, City University of New York, USA
Professor Gianfranco Walsh, Friedrich Schiller University of Jena, Germany

ADVISORY BOARD

Professor Steve Baron, University of Liverpool, UK
Professor Roger Bennett, London Metropolitan University, UK
Professor Ross Brennan, University of Hertfordshire, UK
Professor Stephen Brown, Ulster University, UK
Professor Barbara Caemmerer, ESSCA School of Management, France
Dr Junsong Chen, ECUST, P.R.C.
Laura Colm, University of Stuttgart, Germany & Bocconi University, Italy
Professor Francesca Dall’Olmo Riley, Kingston Business School, UK
Professor Marc Day, Henley Business School, UK
Professor B. Zafer Erdogan, Anadolu University, Turkey
Professor Mark Gabbott, University of Wollongong in Dubai, UAE
Professor Francesca Golfetto, Bocconi University, Italy
Dr Matthias Gouthier, University of Koblenz-Landau, Germany
Professor Evert Gummesson, Stockholm University, Sweden
Dr Chris Hand, Kingston University, UK
Professor Berthold H. Hass, University of Flensburg, Germany
Professor Wesley J. Johnson, Georgia State University, USA
Emeritus Professor Peter J. LaPlaca, University of Hartford, USA
Dr Sheena Leek, Birmingham Business School, University of Birmingham, UK
Associate Professor Sally McKechnie, Nottingham University Business School, UK
Dr Richard Mitchell, Ulster University, UK
Professor Kristian Möller, Helsinki School of Economics, Finland
Professor Chris Moore, York St John University, UK
Dr Yves Morieux, The Boston Consulting Group, USA
Professor Dirk Morschett, University of Fribourg, Switzerland
Dr Thomas O’Toole, Waterford Institute of Technology, Ireland
Dr Costas Priporas, Middlesex University Business School, UK
Adam Raman, Kingston University, UK
Dr Michel Rod, Carleton University, Canada
Dr Orsolya Sadik-Rozsnyai, ESSCA School of Management, France
Professor Michael Saren, University of Leicester, UK
Professor Jagdish Sheth, Emory University, USA
Dr Aviv Shoham, University of Haifa, Israel
Professor Rob Spencer, Euromed School of Management, France
Professor Tore Strandvik, Hanken School of Economics, Finland
Dr Muhammet Ali Tiltay, Eskisehir Osmangazi University, Turkey
Dr Donna Towe, Ulster University, UK
Professor Demetris Vrontis, University of Nicosia, Cyprus
Professor Gary Warnaby, Manchester Metropolitan University, UK
Professor Klaus-Peter Wiedmann, Leibniz University, Germany
Professor Heidi Winklhofer, Nottingham University Business School UK
Professor Arch Woodside, Curtin University, Australia