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TheMarketing Review

Information for Authors

TMR provides a definitive treatment of specific topics by leading authorities on the subject and follows a ‘thematic’ approach with issues containing contributions covering the following areas:

  • Theory.  New and authoritative overviews of key topics summarising central concepts and ideas, cardinal principles and important trends and developments e.g. buyer behaviour, innovation and new product development, relationship marketing.
  • Practice. Description and analysis of the application of marketing theory to the solution of practical problems supported by critical analyses e.g. environmental analysis, strategic marketing planning.
  • Hot topics. Definitive examination of topical issues which have attracted particular attention from academics and practitioners e.g. core competences, globalisation, marketing metrics, social media, CSR.
  • Research methods. Review and discussion of techniques and methods available for the design and execution of research projects e.g. questionnaire design, grounded theory, critical incident analysis, using the internet.
  • Data analysis. Identification and consideration of approaches and procedures which may be used in analysing data and drawing appropriate conclusions from it e.g. cluster analysis, regression, SEM.
  • Skills and professional development. Discussions and advice on matters involved in improving personal performance e.g. effective communication, making presentations, getting published, writing a research proposal.

Please note,we do not accept submissions of empirical research papers as these are not part of the journal’s remit.

Authors must refer to the Guidelines for Authors for information on how to present references, spelling, figures and tables etc.