Special issue: 2nd International Colloquium on Place Marketing and Nation Branding

The Marketing Review, Volume 13, Number 3, 2013

Editorial: Special issue: 2nd International Colloquium on Place Marketing and Nation Branding
T.C. Melewar & Charles Dennis
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Melewar, T.C. & Dennis, C. (2013). Editorial: Special issue: 2nd International Colloquium on Place Marketing and Nation Branding. The Marketing Review, 13(3), 229-232(4) http://dx.doi.org/10.1362/146934713X13747454353457

Opinion Piece: Environmental sustainability: A hygiene factor when branding a nation?
Daniela Garbowsky & Mizan Rahman
“The main objective of this paper is to explore the role environmental sustainability plays in the concept of nation branding. Hypothesising the role of environmental sustainability in nation branding as that of being a hygiene factor, the paper links existing concepts to the practical examples of countries and consumer attitudes in today’s world. Herzberg, Mausner, & Snyderman’s (1959) popular dual factor theory is contextualised illustrating the role of environmental sustainability in nation branding …” Read more >
Garbowsky, D & Rahman, M. (2013). Opinion Piece: Environmental sustainability: A hygiene factor when branding a nation? The Marketing Review, 13(3), 233-239(7). http://dx.doi.org/10.1362/146934713X13747454353493

Sports as a component of nation branding initiatives: The case of Latvia
Ainars Brencis & Jacob Ikkala,
“The small country Latvia is struggling to implement branding strategies to be part of the global marketplace. In recent years, parallel to branding initiatives, ice hockey has seen rapid development in popularity and recognition. Thanks to the national team and mainly its fans, Latvia’s name was loudly pronounced in the global media. In just 15 years, Latvian ice hockey joined the world’s elite league and Latvian fans were named as the world’s best (Fasel, 2003). This paper focuses on sports audiences as a differentiation alternative within the palette of nation branding initiatives …” Read more >
Brencis, A., & Ikkala, J. (2013). Sports as a component of nation branding initiatives: The case of Latvia. The Marketing Review, 13(3), 241-254(14). http://dx.doi.org/10.1362/146934713X13747454353538

I love theatre! Branding Russia’s ‘Mega Mall’ shopping centres
Graham H. Roberts
“With more than sixty million visitors per year, the Mega Mall shopping complex in Teplyi Stan, south-west Moscow, is the largest of its kind anywhere in Europe. Opened in 2002, its appeal is due in no small measure to its vast range of stores, numbering in excess of two hundred and fifty. There is also an IKEA, an Auchan hypermarket, a multiplex cinema, a lavish fast-food court and even a skating rink surrounded by huge palm trees. Owned and managed by IKEA, the complex is one of fourteen such centres currently open in eleven Russian cities. Mega Mall is one of the undoubted success stories of Russia’s post-communist transition. But exactly how has IKEA gone about building the Mega Mall brand? How has Mega Mall succeeded in differentiating itself from the countless cloned shopping centres that are springing up all over the country? Are there any similarities between the way Mega Mall is marketed, and the manner in which IKEA is branded? And what does the success of the Mega Mall brand tell us about the state of Russia’s nascent consumer culture? …” Read more >
Roberts, Graham H. (2013) I love theatre! Branding Russia’s ‘Mega Mall’ shopping centres. The Marketing Review, 13(3), 255-269(15) http://dx.doi.org/10.1362/146934713X13747454353574

Representation of social issues in cinema with specific reference to Indian cinema: case study of Slumdog Millionaire
Shashwat Bhushan Gupta & Suraksha Gupta
“Cinema allows the film industry to address various social issues using a written storyline and screenplay. As a medium, it plays an important role in the construction of perceptions and impressions about social conditions of a society. International launches, the distribution of movies and the idolisation of actors, show how much cinema influences society. This paper analyses how cinemas continue to act as a form of media for communicating to the masses while they remain a source of entertainment. Referring to the history of representation of society through cinema, the paper focuses on the Indian society through a case study of the motion picture Slumdog Millionaire …” Read more >
Gupta, S.B. & Gupta, S. (2013). Representation of social issues in cinema with specific reference to Indian cinema: case study of Slumdog Millionaire. The Marketing Review, 13(3) 271-282(12). http://dx.doi.org/10.1362/146934713X13747454353619

Art and urban renewal: Public and private developments in Las Vegas
Nicky Ryan
“This paper examines the use of art in urban redevelopment projects and its role in the construction of place. The focus is on the introduction and demise of art galleries and museums on the Las Vegas Strip and Downtown and the centrality of art to the marketing of recent high-profile mixed-use developments. The concern is with sites that reveal the complex relations between private investment, local government and the various publics who inhabit urban spaces. Research methods for this paper include interviews with local art critics, curators, artists and cultural commentators and an analysis of the discursive textual production of developers and government institutions …” Read more >
Ryan, N (2013). Art and urban renewal: Public and private developments in Las Vegas. The Marketing Review, 13(3), 283-295(13). http://dx.doi.org/10.1362/146934713X13747454353655

Book Review: How brands grow: What marketers don’t know
Charles Graham
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Graham, C. (2013). Book Review: How brands grow: What marketers don’t know. The Marketing Review, 13(3), 297-299(3). http://dx.doi.org/10.1362/146934713X13832199716624