The third edition of this popular textbook has been updated to reflect the increasing importance of experiential learning and transferable personal skills, especially as demonstrated through the completion of work-based projects. Salient differences between the more academic research project and those that are ‘work-based’ are highlighted where appropriate throughout the text. These relate to project planning and the design, implementation and reporting of the work to be undertaken.
CHAPTER ONE: The Role of Research Projects in Business and Management
CHAPTER TWO: Philosophical Issues and the Conduct of Research
CHAPTER THREE: Writing a Research Proposal
CHAPTER FOUR: Writing a Literature Review
CHAPTER FIVE: Using the Internet to Find Information
CHAPTER SIX: Selecting a Research Methodology
CHAPTER SEVEN: Qualitative Research Methods
CHAPTER EIGHT: Sampling
CHAPTER NINE: Questionnaire Design
CHAPTER TEN: Data Collection – Interviewing
CHAPTER ELEVEN: Questionnaire Completion
CHAPTER TWELVE: Conducting Primary Research Online
CHAPTER THIRTEEN: Data Interpretation
CHAPTER FOURTEEN: Writing Up and Getting Published
CHAPTER FIFTEEN: Making a Presentation
Michael J. Baker is Emeritus Professor of Marketing at the University of Strathclyde. Business and Management Research is based on his extensive experience as an academic, author, consultant and company director in which he has been responsible for designing and executing numerous research projects.
He has supervised over 50 successful Doctoral candidates, of whom at least 23 are now Chaired Professors, as well as countless projects at the undergraduate and masters level.
Anne Foy is a Director of Westburn Publishers. She has previously written about using the Internet to conduct research after using online methods to complete her PhD dissertation.
Item: Business and Management Research: How to complete your research project successfully 3rd edition, ISBN 978-0-946433-05-6
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